These two documents illustrate my practical approach to commercial development, drawing on extensive experience and proven success in real-world client projects.

The Commercial Opportunity Framework focuses on identifying and developing viable business opportunities, while A Sales Advancement Method explores how to progress customer opportunities into profitable, sustainable business.

Both are particularly relevant to business founders, investors and commercial leaders seeking to assess opportunities, improve sales performance and build long-term business value. They reflect an emphasis on sound commercial judgement, practical solutions and creating genuine value for customers.

Gerry Fitzpatrick | Commercial Development & Sales Leadership